About Non Profit Fundraising

About Non Profit Fundraising

Did you know that 85% of non-profit fundraising every year is acquired through direct individual donations?

That 85% is made up of both large and small donations, but it is the consistent flow of small donations that keeps most nonprofits afloat.

One should plan and forward his or her steps carefully if the organization is new and they are not sure about the process of nonprofit fundraising.

Ideally, the first step should be to cultivate donors in the local community and then move on to internet fundraising.

How does one raise funds?

Grants, product sales, special events, and phonations can all be used to raise funds. Online fundraising is very popular around the world these days.

Primarily, one has to find one or two donors who will make a large donation (known as “major donors”).

Let us discuss some simple steps to get prospective donors interested in and involved in the project.

1) Create a list of prospective donors who may become interested in the organization’s activities.

2) Primarily, one should concentrate on friend-raising activities rather than
fund-raising one, like organizing some special events (a spaghetti dinner, a carnival, a concert, or some other fun activity) with several door prizes.

3) Create a mailing list of people who are interested in, or may become interested in, the organization. One should include the following points in the mailing list:

a) detailed address of office and residence

b) phone number

c) specific and personal information

4) Within 3 days, mail a nice letter to every listed individual. In addition, tell them:

a) How the organization is helping someone in the community.

b) that it is only possible with the support (monetary and otherwise) from
good people like them.

c) Ask them for contributions and include a pre-addressed, stamped envelope to make it easy for the donor.

5) Try to invite the prospect to come as a volunteer.

a) Have a volunteer coordinator well prepared in advance to accept all calls and put them to good use.

b) The coordinator should introduce them to the staff and make them feel like they are part of the organization. Once a volunteer feels like they are a part of the organization,
organization, he or she (and friends) are more likely to contribute.

6) Send letters and newsletters to those who did not volunteer. It may work to good effect if they are asked to speak to their civic groups or church groups about the organization. A good relationship always pays.

7) Thank anybody and everybody whenever and however possible, on whatever occasion.

Finally, maintaining donors’ involvement over time is indispensable. Try to get them excited about what you are doing with their kind help.

Remember: Nonprofit fundraising is all about building relationships.

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