Imagine what you could learn from over 500 articles based around internet marketing, business and finance, home business, legal matters, blogging, copywriting, email marketing, PPC, RSS, search engines, website promotion, and more, and what this could do for your business.
1. How to Make a $100,000 Idea
Do you ever wonder why some people seem to get all the lucky breaks in business while others struggle to barely get by? They seem to be in the right place at the right time.
The fact is, maybe they’re not at the right place at the right time; maybe they just know how to make things “happen.”
As a business advisor, I often see people start and end businesses before they have given them a chance to grow. For some reason, they seem to think that all they have to do is have a product or service to sell, and the rest magically takes care of itself.
Nothing could be further from the truth. For any business to succeed, there are steps that must be taken.
2. The Steps from Product Idea to Product Success
Michelangelo once said that his statue of David was embedded in a block of marble, and he merely chipped away the edges to reveal it. Is your product idea inside your mind just waiting to come alive? Or, is your product already formed and you only need to smooth out the edges?
Using my Market-Step process, your idea will come to life as we progress through the following steps from idea to launch:
2. Concept Evaluation
3. Prototype Evaluation
4. Product and market planning
5. Product Development and Marketing Tactics
6. Product Launch, Marketing, and Selling
Please use this roadmap as a navigational tool to guide and monitor your progress.
3. Is this the PR you thought you were getting?
You know, where you do something positive about the behaviors of those outside audiences that most affect your organization? And where do you do so by persuading those important external folks to your way of thinking, then moving them to take actions that help your department, division, or subsidiary succeed?
Yes, that’s right; it’s where you use the fundamental premise of public relations to produce external stakeholder behavior change—the kind that leads directly to achieving your managerial objectives.
What it boils down to is
(1) Your public relations effort must involve more than special events, brochures, and news releases if you really want to get your money’s worth, and
(2) Effective public relations can change people’s perceptions and lead to new behaviors that will help you succeed!
4. How to Easily Increase Your Profits
Do you remember the last time you went into a shop and the person “serving” raced over to you, greeted you with a lovely smile and heaps of enthusiasm, and said, “Welcome to our store, what can I help you with today?” and then listened attentively to what you had to say?
It doesn’t happen very often, does it? In fact, while I was writing this, I couldn’t recall when I had experienced it. I’m sure I must have, but it would have been so long ago that I can’t remember.
Let me tell you what happened this week…
I belong to a well-known trade exchange, which I have found very useful for my business. I wanted to purchase a suitcase from a particular store, which usually takes trade dollars.
From time to time, the store will limit the use of trade dollars if they have reached their maximum for the month. Anyhow, I quickly discovered this wasn’t going to be my lucky day.
5. A Simple Formula for Success
Leaders in the business world need public relations big time, and they show it every day.
How? by staying in touch with their most important external audiences and by carefully monitoring their perceptions of the company, audience member feelings about hot topics at issue, and the behaviors that inevitably follow.
Could there be an angle here for your business?
What I mean is that once you interact with and learn what that key target audience of yours believes about you and your organization, a corrective public relations goal—a specific behavior change—can be established.
which then requires that you identify a strategy. There are just three choices here: create an opinion where none exists, change an existing opinion, or reinforce it.
6. Attracting Clients with Ease
Whether you are already running your own business or are still thinking about starting one, I suspect that deep down you know you have gifts and talents that can really make a difference to others.
In an ideal world, you’d spend the majority of your time doing the work you enjoy, with clients arriving at your door as and when you need them. The reality, however, can be somewhat different, and the whole process of finding new business can be a time-consuming challenge full of uncertainty.
Some would-be entrepreneurs are so intimidated by the idea of finding clients that they never put their dreams into action. Others start promising businesses but fail due to a frustrating lack of clients. Some die-hards persist, but at great emotional and financial cost as the uncertainty about attracting and maintaining clients takes its toll.
Just imagine! You can use these articles to build, promote, advertise, write articles and newsletters, build autoresponder messages, and much, much more for your business. These articles are loaded with good keywords for search engine rankings, and they are yours for the taking as long as you leave the resource boxes intact. If you want to read the rest of the articles above and learn more about internet marketing, this is the place to do it!
Steve Pike is an internet entrepreneur and author who is interested in the world of internet marketing. At the age of 49, he has become interested in writing, selling online, and managing online businesses.
This is a “shareware” article.
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This article is shareware. Give this article away for free on your site or include it as part of any paid package as long as the entire article is left intact, including this notice. Copyright 2006, Steve Pike
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